Visual supports Ortho Dermatologics at dozens of shows annually. Its biggest presence is at the AAD show, where it showcases approximately 8-10 brands. This exhibit was designed to attract and engage with a clean, open and cohesive look and feel while providing customized solutions to each brand. The corporate ‘Connected to You’ theme was prominently featured and doctors were invited to receive a ‘selfie’ cookie that communicated that theme as well. One other noteworthy fact about this exhibit is that most of the components are rental!