This exhibit was a pre-launch booth geared toward educating the audience about gout at The American College of Rheumatology show. The clients’ main goal was to communicate their message through methods of science and education. Our solution included a forward thinking design. It utilized a unique sculpture representing gout crystals that acted as a booth centerpiece, interactive stations throughout, a large videowall, and a coffee bar and seating area that helped facilitate conversations with attendees. The exhibit was framed in a unique up and over LED structure with constantly changing custom content that relayed key information and changed the look of the space from one minute to the next.