The MAGIC Foundation is a charitable non-profit organization created to provide support services for the families of children afflicted with a wide variety of chronic and/or critical disorders, syndromes and diseases that affect a child’s growth. It holds an annual show outside of Chicago. This year it transitioned to
an online event and the association provided a basic templated approach to virtual exhibits.  

With a desire to drive opt-ins for the unbranded campaign, Ascendis tasked Visual with creating an out-of-the-box virtual experience that immersed visitors into a unique environment created entirely out of their brand campaigns. Instead of a traditional exhibit design, the welcome zone had 3 different interactive zones, each with their own content and design. Kids and parents could complete a trivia challenge to download a coloring book, engage with video and pipeline content, sign up for various Ascendis communications, visit the Ascendis website, and more.